Projects
Things I've built: products, models in production and side projects.
Velz
Marketing Mix Modeling and media measurement for brands that want to know what really drives their sales.
Bayesian Marketing Mix Models at scale
Migrated MMM from frequentist to Bayesian (MCMC) at Dentsu, forecasting sales and traffic and optimising budgets for global brands. Methodology adopted across the group.
Production AI agents
RAG assistant, finance chatbot and Chainlit dashboards deployed on Azure OpenAI and GCP.
Spanish Real Estate Market Index (IMIE)
Designed an index to monitor and forecast Spanish housing trends, plus ML pricing models served through a dynamic web interface.
CV Booster
A side project that tailors CVs to job descriptions to maximise interview chances.