Mathematician · Data Science · AI
Turning AI into real-world impact.
I'm Miguel, a Senior Data Scientist based in Dubai. I build Bayesian models, machine learning systems and AI agents that make it to production, from Marketing Mix Models for global brands to RAG assistants and LLM tooling.
Selected work
Velz
Marketing Mix Modeling and media measurement for brands that want to know what really drives their sales.
Bayesian Marketing Mix Models at scale
Migrated MMM from frequentist to Bayesian (MCMC) at Dentsu, forecasting sales and traffic and optimising budgets for global brands. Methodology adopted across the group.
Production AI agents
RAG assistant, finance chatbot and Chainlit dashboards deployed on Azure OpenAI and GCP.
Writing
Experience
- 2025 — 2026Senior Data ScientistPRiMAX · Sydney
- 2022 — 2025Senior Data ScientistDentsu · Bayesian MMM for global brands
- 2021 — 2022Data ScientistDataCentric Solutions · Madrid
- 2019 — 2021Mathematics InstructorFreelance
- EducationMathematicsUniversidade de Santiago de Compostela